Meridian Retail · Retail · Birmingham · 2025

1,200 store managers, one day, one message that stuck

Before

An annual conference people attended and forgot by the following Tuesday.

After

A strategy 78% of managers could still repeat, unprompted, three months later.

78%

Recall at 90 days

+61

Manager NPS

Slides used

The brief we refused

They asked for a bigger stage. We proposed a smaller one and gave the time to store managers instead.

Nine slides, four manager-led sessions, one commitment written by each region in their own words.

The commitments became the following quarter's operating plan. Recall held at 78% at ninety days.

“Fewer slides, more nerve. It worked.”
Retail Director, Meridian

Change Director

Fifteen years landing changes other people designed badly.

Creative Director

Makes internal work that would survive outside.

The tools we built here are in the shop. You don't need us to use them.

Design the day before you book the venue.

Make a strategy people can repeat.

Two banks, 11,000 people, one culture in nine months