Before
World-class engineering, invisible employer story, roles open for seven months.
After
An employer brand built from what engineers actually said, not what marketing wished they'd say.
The brief asked for a careers page. The problem was that nobody outside the building knew what the company built.
A documentary series shot on the factory floor, engineer-written job posts, and a hiring kit managers could run themselves.
Applications multiplied, but the real change was quality — 89% of offers accepted, up from 54%.
“They interviewed our engineers before they interviewed our CMO. It shows.”
The tools we built here are in the shop. You don't need us to use them.
Next
1,200 store managers, one day, one message that stuck